摘要
新媒体是高校思想政治建设的重要阵地,探索新媒体背后的传播规律,提高校园舆情的风险防范意识,引导大学生新媒体实践,推动社会主义核心价值观内化,是研究的出发点和终点。在促进信息传播的同时,高校新媒体账号面临着内容同质化、形态单一及主体建设不足的问题;同时,高校思政教育承受着这些问题背后网络亚文化滋生的风险、算法推荐下凝聚共识的挑战,以及自媒体账号兴起带来的监管压力。需要开发高校独特的文化体系、思政微课体系及跨专业的人才实践模式,从而开创高校思政教育实践新局面,铸就网络育人新力量。
New media is an important front for ideological and political construction in colleges and universities.It is the starting point and end point of our research to explore the communication rules behind new media,improve the risk prevention awareness of campus public opinion,guide college students to practice new media,and promote the internalization of socialist core values.While the new media promotes the dissemination of information,the new media accounts of colleges and universities are faced with such problems as homogenization of content,single form and insufficient main body construction.Ideological and political education in colleges and universities bears the risk of breeding network subculture behind these problems,the challenge of consensus building under algorithm recommendation,and the regulatory pressure brought by the rise of"we media"accounts.We need to develop the unique cultural system of colleges and universities,develop the micro-course system of ideological and political education in colleges and universities,and develop the practice mode of cross-specialty talents,so as to create a new situation of ideological and political education practice in colleges and universities,and cast a new force of network education.
出处
《中华女子学院学报》
2021年第6期105-110,共6页
Journal of China Women＇s University
基金
中华女子学院2020年思政重点课题“新媒体视域下学生社会实践模式研究”(项目号:ZKY200010404)
2021年党史教育活动重点课题“3分钟了解百年党史、校史系列微课”的部分研究成果(项目号:ZKY201020205)。
关键词
新媒体
思想政治教育
高校
new media
ideological and political education
colleges and universities
