摘要
网红文化是“网络红人”以互联网为媒介创造的一种网络亚文化,它一方面有助于推动大学生形成真善美的价值追求、引导大学生正确认识人生价值的评价与实现标准、增强大学生对社会主义核心价值观的自信;另一方面容易扭曲大学生的价值认知、干扰大学生的价值判断、妨碍大学生的价值选择、误导大学生的价值行为。鉴于此,应以网络素养教育为关键、以培育正面网红为主线、以网络平台监管为重点、以规范资本运作为抓手,共同应对网红文化对大学生价值观的消极影响。
Internet celebrity culture is the internet subculture which is created by internet celebrities with the internet as the media.On the one hand,internet celebrity culture is helpful for college students to shape the value pursuit of truth,goodness,and beauty,guide them to correctly understand the standards of the evaluation and realization of life value,and enhance their confidence in socialist core values.On the other hand,the culture may easily distort college students value cognition,interfere with their value judgment,hinder their value choice,and mislead their value behavior.Therefore,it is necessary to take the internet literacy education as the key and the cultivation of positive internet celebrities as the main line,to focus on the online platform supervision,and start with the regulation of capital operation to eliminate the negative effects of internet celebrity culture on college students viewpoint of value.
作者
赵惜群
范敬利
ZHAO Xiqun;FAN Jingli(School of Marxism,Xiangtan University,Xiangtan 411105,China)
出处
《当代教育理论与实践》
2021年第6期68-74,共7页
Theory and Practice of Contemporary Education
基金
湖南省教育厅资助科研重点项目(20A477)
山西省哲学社会科学规划课题(2020YJ053)。
关键词
网红文化
大学生价值观
消极影响
应对策略
internet celebrity culture
college students viewpoints of value
negative effects
countermeasures
