摘要
我国“互联网+植树”现有模式中,企业主导模式以“蚂蚁森林”为代表,政府主导模式以“互联网+全民义务植树”为代表。在将两种模式通过用户参与水平、外部宣传影响力,以及内部激励机制等3方面进行对比分析的基础上,分别对二者的优化提出建议,并进一步构想二者融合之后的“政府+企业+互联网+植树”创新模式。通过分析探讨可知:1)“蚂蚁森林”依托支付宝平台,拥有较大用户流量,参与流程有趣,但线上体验感弱;“互联网+全民义务植树”依托政府平台,拥有较少用户流量,参与流程单调,但线下体验感强。2)两种模式的反馈信息都存在滞后和不透明的特点。3)两种模式各有优劣,且并不完全互补。4)“互联网+植树”应当进行深层次的融合才能释放出更加强大的发展力量。
Among the existing models of"Internet+planting trees"in China,the enterprise-led model is represented by"ant forest",and the government-led model is represented by"Internet+national tree-planting".On the basis of comparative analysis of the two models from three aspects,including user participation level,external publicity influence and internal incentive mechanism,this paper putforward suggestions on their optimization,and further conceived the innovative model of"Government+enterprise+Internet+tree planting"after their integration.Through analysis and discussion,it can be found that:1)"Ant forest"relies on Alipay platform,which has large user traffic and interesting participation process,but the online experience was weak;Relying on the government platform,"Internet+national tree-planting"had less user traffic,monotonous participation process,but strong offline experience.2)The feedback information of the two models had the characteristics of lag and opacity.3)The two models had their own advantages and disadvantages,and they were not completely complementary.4)"Interneta+planting trees"should be deeply integrated in order to release more powerful development force.
作者
张文瑞
张智光
ZHANG Wenrui;ZHANG Zhiguang(School of Economics and Management,Nanjing Forestry University,Nanjing 210037,China;Institute of Environmental and Development Systems Engineering,Nanjing Forestry University,Nanjing 210037,China)
出处
《林业资源管理》
北大核心
2021年第5期33-40,共8页
Forest Resources Management
基金
国家自然科学基金项目“生态文明的阈值和水平双指数测度方法”(71673136)。
关键词
蚂蚁森林
全民义务植树
互联网+
对比分析
模式优化
ant forest
national tree-planting
Internet+
comparative analysis
pattern optimization
