摘要
西安金旅城·四海唐人街是在网络与实体经济并存背景下,对带有唐人街文化特质的开放式商业街区的创作实践。设计中,从开放街区的流线引导、购物氛围的文化营造、商业业态的复合组织等三个方面入手,进行多角度分析并实现优化。打破传统单体商业模式,创新性地提出开放型城市商业街区理念。通过采用街区布局、组织流线、控制尺度、优化立面、丰富景观、引导行为等手段,在实现文化商业、趣味商业、体验式消费的同时,既打造了富有景点特质的商业街区,又保证必要的经济效益,为当前经济背景下类似的商业建筑设计提供可借鉴经验。
Sihai Chinatown in Xi'an Jinlv City is an open commercial district with regional cultural characteristics under the background of coexistence of network and real economy.In the design,the streamline guidance of open blocks,the cultural construction of shopping atmosphere and the composite organization of commercial formats are analyzed from multiple angles and optimized in the design.It breaks the traditional single business model,innovatively puts forward the concept of open city commercial block.Through the use of block layout,organizing streamline,controlling scale,optimizing facade,enriching landscape,guiding behavior and other means,it not only achieves cultural commerce,interesting commerce,experiential consumption,but also creates a commercial block with characteristics of scenic spots,and ensures the necessary economic benefits,which provides reference for similar commercial building design under the current economic background.
出处
《建筑与文化》
2021年第11期218-221,共4页
Architecture & Culture
关键词
开放街区
商业街
商业动线
文化氛围
特色商业
体验式购物
open block
commercial street
commercial dynamic line
cultural atmosphere
characteristic commerce
experiential shopping
