摘要
探讨了疫情与体育赛事发展的关系,梳理了疫情与体育赛事发展的底层逻辑,从体育赛事受疫情影响所产生的轻症、普通、重症和危重四种困境类型,讨论了后疫情时代我国体育赛事面临的发展难处,包括政府对办赛资源投入减少、赞助资金募集难度加大、赛事扎堆导致短期难以平衡和群众心理重建需要过程等。随后提出了相关困境的纾解路径:(1)畅通政策利用优惠,练好内功升级闯关;(2)找寻优质赞助企业,优化版权销售模式;(3)科学评估精准扶持,探索区域一体办赛模式;(4)重视社会心理服务,积极引导大众消费。最后以期为我国体育竞赛表演产业在后疫情时代的健康可持续发展提供理论参考。
This study discusses the predicament of China's sports competition performance industry in the post⁃epidemic era from the perspective of four types of sports competition performance industry,namely critical,severe,common and mild disea⁃ses,including the decrease of government resources input,the increasing difficulty of sponsorship fund raising,and the difficulty of short⁃term balance of competition clusters.Then,the underlying logical relationship between the epidemic situation and the development of the sports competition performance industry was sorted out,and the corresponding solutions to the difficulties were proposed:(1)smooth the use of preferential policies,practice internal skills,upgrade to overcome difficulties;(2)seek high⁃quality sponsoring enterprises to stabilize the source of funds;(3)precise support and optimized supporting policies;(4)attach importance to social psychological services and guide public consumption.In order to provide a theoretical reference for the healthy and sustainable development of China's sports competition performance industry in the post⁃epidemic era.
作者
张传昌
杨铁黎
ZHANG Chuan-chang;YANG Tie-li(School of Physical Education and Sport Science,Fujian Normal University,Fuzhou 350117,China;College of leisure and social sports,Capital University of Physical Education and Sport,Beijing 100191,China)
出处
《体育科学研究》
2021年第5期1-7,共7页
Sports Science Research
基金
国家哲学社会科学青年项目(21CTY002)
福建省社科青年项目“基于文化认同的闽台体育赛事融合发展模式研究”(FJ2019C014)。
关键词
新冠肺炎
后疫情时代
体育赛事
纾解路径
Covid⁃19
Post⁃epidemic era
sports competition performance
relieve path
