摘要
新媒体环境犹如一把"双刃剑",给高校宣传思想工作带来机遇的同时又提出了严峻的挑战。在客观分析新媒体传播特点基础上,剖析了新媒体时代高校宣传思想工作面临的机遇与挑战,梳理了高校宣传思想工作存在的困境与不足,系统论证了"守正"与"创新"的深刻内涵及相互作用关系,从守方向之正,守使命之正,守基调之正;创格局、理念之新,创内容、载体之新,创队伍、能力之新等方面,对高校宣传思想工作如何"守正"与"创新"提出了策略和路径。
The new media environment is like a "double-edged sword", which not only brings opportunities to the propaganda and ideological work in Colleges and universities, but also poses severe challenges. Based on the objective analysis of the characteristics of new media communication, analyzes the opportunities and challenges faced by the propaganda and ideological work of colleges and universities in the new media era, combs the difficulties and shortcomings existing in the propaganda and ideological work of colleges and universities, and systematically demonstrates the profound connotation and interaction relationship between "integrity" and "innovation";This paper puts forward strategies and paths on how to "keep upright" and "innovate" the propaganda and ideological work in Colleges and universities from the following aspects: creating new pattern and concept, creating new content and carrier, creating new team and ability.
作者
李茉
LI Mo(Law School,Shenyang Institute of Engineering,Shenyang 110136,China)
出处
《沈阳工程学院学报（社会科学版）》
2021年第3期129-134,共6页
Journal of Shenyang Institute of Engineering:Social Science
基金
沈阳工程学院辅导员专项研究课题(XFDY-2009)。
关键词
高校
宣传思想工作
守正创新
colleges and universities
propaganda and ideological work
upright and innovation
