摘要
在普惠金融高速发展的经济背景下,电子商务逐渐加快深入农村发展的步伐。面对新兴金融服务,农村电子商务正面临着前所未有的历史机遇,同时,农村地区的特殊性也为其带来了巨大的挑战。通过对农村电子商务发展的概述,研究分析普惠金融背景下农村电商存在的问题,针对问题提出相应的对策和建议。
Under the economic background of the rapid development of inclusive finance,e-commerce gradually accelerates the pace of deepening rural development.Facing the emerging financial services,rural e-commerce is facing unprecedented historical opportunities,at the same time,the particularity of rural areas also brought huge challenges to it.Based on the overview of the development of rural e-commerce,studying and analyzing the problems existing in rural e-commerce under the background of inclusive finance,can put forward corresponding countermeasures and suggestions.
作者
宋俊
SONG Jun(Zhejiang Sci-Tech University,Hangzhou 310018,China)
出处
《经济研究导刊》
2021年第30期7-9,共3页
Economic Research Guide
关键词
普惠金融
农村电子商务
问题
对策建议
inclusive finance
rural e-commerce
question
countermeasures and suggestions
