摘要
采用文献资料法、实地访谈法以及昂普(RMP)分析法,从旅游资源、市场和产品三个方面对恩施州民俗体育文化旅游资源开发中存在的问题进行分析,并在此基础上提出“挖掘民族文化价值、丰富旅游产品形式、完善相关基础设施、创新产品宣传方式”等进一步开发恩施州民俗体育文化旅游资源的建议。
Using the methods of literature,on-the-spot interview and RMP analysis,this paper analyzes the problems existing in the development of folk sports culture tourism resources in Enshi Prefecture from three aspects of tourism resources,market and products,and puts forward“excavating national cultural value,enriching the form of tourism products,improving relevant infrastructure and innovating product publicity methods”,and other suggestions on further developing folk sports and cultural tourism resources in Enshi Prefecture.
作者
刘俊洁
汪新蕊
LIU Jun-jie;WANG Xin-rui(College of Physical Education,Wuhan University of Science and Technology,Wuhan 430081,China;School of Grammar and Economics,Wuhan University of Science and Technology,Wuhan 430081,China)
出处
《经济研究导刊》
2021年第26期98-100,129,共4页
Economic Research Guide
基金
湖北高校省级教学研究项目(2018248)。
关键词
RMP分析
恩施州
民俗体育文化旅游
资源开发
RMP analysis
Enshi Prefecture
folk sports culture tourism
resource development
