摘要
由于消费者购买被动式超低能耗建筑的意愿不足等因素,导致我国被动式超低能耗建筑产业发展缺乏动力,处于“推而不动”的阶段。现以被动式超低能耗建筑的潜在消费者为研究对象,甄别出消费者在做出购买决策时的影响因素,根据影响因素设置观察变量,测度潜在变量,构建被动式超低能耗建筑消费者购买意愿结构方程模型;并采用问卷调查法收集数据,通过模型与调研数据拟合,得到影响被动式超低能耗建筑消费者购买意愿的关键因素及关键影响路径。研究结果可以为提升被动式超低能耗建筑潜在消费者购买意愿提供理论参考,以促进我国被动式超低能耗建筑产业发展。
Due to the insufficient willingness of consumers to purchase passive ultra-low-energy buildings and other factors,the development of passive ultra-low-energy buildings industry in China is in the stage of“pushing but not moving”.Taking the potential consumers of passive ultra-low-energy buildings as the research object,the influencing factors when consumers make purchase decisions are identified,observation variables are set according to the influencing factors,measures the potential variables,and the structural equation model of purchase intention of passive ultra-low-energy buildings consumers is constructed.The questionnaire survey method was used to collect data,and the model was fitted with the survey data to obtain the key factors and key influencing paths that affect the purchase intention of passive ultra-low energy building consumers.The research results can provide a theoretical reference for improving the purchase intention of potential consumers of passive ultra-low-energy buildings,so as to promote the development of passive ultra-low-energy buildings industry in China.
作者
赵丽
郝爽
李海波
李岩
刘晓义
ZHAO Li;HAO Shuang;LI Hai-bo;LI Yan;LIU Xiao-yi(Hebei Institute of Architecture and Civil Engineering,Zhangjiakou,Hebei 075000)
出处
《河北建筑工程学院学报》
CAS
2021年第2期127-132,共6页
Journal of Hebei Institute of Architecture and Civil Engineering
基金
河北省科技计划软科学研究专项项目(20557659D)。
关键词
被动式超低能耗建筑
消费者购买意愿
结构方程模型
关键影响路径
passive ultra-low energy building
consumers’purchase intention
structural equation model
critical influence path
