摘要
移动短视频时代的非遗影像需要与现代技术紧密结合才能获得“在场”交流感,实现更好的用户体验和黏性。这需要搭建相对专业化的媒介传播平台来解除现实物理空间的约束,实现非遗影像的审美、文化、传承、展览等功能,同时激活平台的综合服务功能,打造产业链,将非遗影像的产出、汇聚、分发、链接、互动融为一体。在此基础上,不断拓展非遗影像的传播渠道,创新非遗影像的表达方式和话语形态,与受众保持强社交关系,由此构建多元智能的传播体系。同时,提高非遗影像参与大众文化建构的能力,使其兼具接地气和“技术范”,通过建立共性化场景或个性化场景实现与非遗相融、相加到再造,从技术层面抢占非遗影像在未来视听传播中的创新制高点。
Intangible Cultural Heritage images in the era of mobile short clip need to be closely combined with modern technology to obtain a sense of“presence”communication and achieve better user experience and stickiness.This requires building a relatively professional media communication platform to remove the constraints of real physical space,present the aesthetic,cultural,inheritance,exhibition and other functions of intangible cultural heritage images,and activate the comprehensive service function in the platform to build an industrial chain,and integrate the output,aggregation,distribution,link and interaction of intangible cultural heritage images.Based on this,we should constantly expand the communication channels of intangible cultural heritage images,the influence of intangible cultural heritage images by innovating a variety of expression and discourse forms of intangible cultural heritage images,and maintain a strong social relationship with the audience,so as to build a multi intelligent communication system.At the same time,it requires improving the ability of intangible cultural heritage images to participate in the construction of mass culture,combining“grounding”with“technical model”,and achieving integration,addition and reconstruction with intangible cultural heritage by establishing common scenes or personalized scenes,so as to seize the innovative commanding height of intangible cultural heritage images in future audio-visual communication from the technical level.
作者
冶进海
YE Jin-hai(School of Literature and Journalism,North Minzu University,Yinchuan 750021,China)
出处
《北方民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2021年第5期132-137,共6页
Journal of North Minzu University(Philosophy and Social Science)
基金
国家民委民族研究项目“社交化传播中涉民族因素的网络舆情研究”(2021-GMB-024)。
关键词
非遗影像
短视频
社交媒介平台
智能化
虚拟时空
Intangible Cultural Heritage Image
Short Video
Social Media Platform
Intellectualization
Virtual Spacetime
