摘要
短视频的不断成熟发展,打破了非物质文化遗产赖以生存的原生环境,为其创新发展提供了新的媒介技术支持。影像化的表达路径、社会化的内容共创、沉浸式的场景体验、产业化的渠道链接,显现出极高的社会价值与经济价值。尽管如此,当前的短视频非遗传播实践仍存在着传播力量、内容质量、商业模式等方面的问题,短视频传播应以"规范秩序、优化内容、提升商业价值"为发展进路,以更好地构建非遗传承公共空间,推进非遗的传承与创新。
The continuous maturity and development of short videos have broken the original environment on which intangible cultural heritage relies and provided new media technical support for its innovative development.The image-based expression path,social content co-creation,immersive scene experience,and industrial channel links show extremely high social and economic value.In spite of this,there are still some problems in the short video communication practice of intangible cultural heritage,including the power of communication,the quality of content,the model of business and so on.Therefore,short video communication should take"regulating order,optimizing content,and enhancing commercial value"as the development path,so as to better construct the non-inherited public space and promote the inheritance and innovation of intangible cultural heritage.
作者
隆颖
LONG Ying(School of Design and Creativity,Fujian Jiangxia University,Fuzhou,Fujian 350001,China)
出处
《泉州师范学院学报》
2021年第3期77-84,共8页
Journal of Quanzhou Normal University
基金
福建省福州市社科规划项目(2019FZC35)
福建省教育厅中青年教师教育科研项目(JAS180547)
福建江夏学院青年科研人才培育基金项目(JXS2018008)
关键词
短视频
非遗
公共空间
short video
intangible cultural heritage
public space
