摘要
中医药文化是我国优秀文化的代表,中医药文化国际传播有利于树立良好国家形象,增强我国的综合国力。为了顺应时代发展,本文在系统分析中医药文化国际传播现状基础上,提出中医药文化国际传播的建议:因地制宜融入中医药文化;突破语言障碍,打造中医药文化交流新表述;规范道地药材管理,从源头把握中医药疗效;培养中医药文化传播的复合型人才;借助新媒体作为传播平台,增加英语交流模式。目前中医药文化国际交流任重道远,新媒体作为科技时代的趋势。中医药文化交流需迎合发展,寻找新媒体国际传播的突破口,传播养生、治未病等特色中医药文化,让中医药文化在国际交流中大放异彩。
Traditional Chinese medicine(TCM)culture is the representative of China’s excellent culture.The international spread of TCM culture is conducive to establish a good national image and strengthen China’s comprehensive national strength.In order to comply with the development of the times,this paper puts forward suggestions on the international spread of TCM culture based on a systematic analysis of the current situation of the international spread of TCM culture:adapt to local conditions and integrate TCM culture;break through language barriers and create TCM culture exchange new expressions;standardize the management of authentic medicinal materials and grasp the curative effect of TCM from the source;cultivate compound talents for the spread of TCM culture;use new media as a communication platform and increase English communication modes.At present,the international spread of TCM culture has a long way to go.New media is the trend of the era of science and technology.The exchange of TCM culture needs to cater to the time development.It is necessary to find breakthroughs in the international communication by new media,spread the characteristics of TCM culture such as health preservation and diseases prevention and treatment,and let TCM culture shine brightly in international communication.
作者
刘子宁
项馨
韩娟
Liu Zining;Xiang Xin;Han Juan
出处
《中医临床研究》
2021年第15期141-144,共4页
Clinical Journal Of Chinese Medicine
基金
津教学生函[2020]105号-2021年度天津市高校思想政治工作精品项目-2“筑梦班”为载体的中医药院校课程思政教学改革探索
2020年天津市高等学校本科教学质量与教学改革研究计划(天津中医药大学)项目-3“以提升职业素养为目标的中医专业课程思政创新路径研究”(A201006303)。
关键词
中医药文化
国际传播
语言
新媒体
人才
Traditional Chinese medicine culture
International spread
Language
New media
Talents
