摘要
文章主要研究古法造纸文化发展与传播的整体脉络,通过调查法和文献研究法分析,发现耒阳蔡伦造纸发展中存在如下问题:生产耗时耗力、利润低;造纸工序"零"变化,宣传方式单一,市场销路受阻;纸张质量不好,制作不环保.对此,可通过发展艺术价值、拓展旅游业、新媒体传播、打造品牌和研学结合的方式进行文化传播,通过调整工艺原料、改进工艺流程和提升制作纸工艺品附加价值的方式进行模式创新,进而促进耒阳蔡伦造纸技术的发展,达到保护和传承蔡伦造纸技术的目的.
The article mainly studies the overall context of the development and dissemination of the ancient papermaking culture.Through the investigation method and the literature research method,it is found that the following problems exist in the development of Leiyang Cailun's papermaking:production is time-consuming and labor-intensive,low profits;"zero"changes in the papermaking process,The publicity method is single,the market is blocked;the paper is not good,and the production is not environmentally friendly.Cultural communication is carried out through the development of artistic value,tourism development,new media communication,brand building and a combination of research and learning,and model innovation is carried out by adjusting process materials,improving process flow and enhancing the added value of paper crafts,thereby promoting Leiyang The development of Cai Lun's papermaking technology has achieved the purpose of protecting and inheriting Cai Lun's papermaking technology.
作者
丁沫文
陈婷
廖玲
Ding Mowen;Chen Ting;Liao Ling(School of Computer Science,University of South China,Hengyang,Hunan 421001)
出处
《造纸装备及材料》
2021年第3期2-4,共3页
Papermaking Equipment & Materials
基金
2020年校级大学生创新训练项目“文化传播视角下古法造纸工艺传承创新研究——以耒阳蔡伦造纸为例”(X202010555303)。
关键词
古法造纸
蔡侯纸
文化传播
传承创新
ancient papermaking
Cai Hou Paper
cultural communication
inheritance and innovation
