摘要
社会化视频平台已成为图书馆进行服务推广的主要渠道之一。以B站为调查平台,对公共图书馆账号开通情况、账号形象建设、账号更新情况、账号影响力以及账号运营内容等进行调研,剖析公共图书馆B站运营现状,探讨其存在的问题及改进策略。研究发现,公共图书馆B站运营存在账号开通率不高、运营管理不规范、视频内容同质化、缺乏专业性人才的问题,应从这4个方面改进以提高社会化视频推广效果,更好地通过视频平台为用户提供服务。
The social video platform has become one of the main channels of service promotion for library.Taking Bilibili as an example,this paper investigates operation status of the social video platform of public libraries from the following aspects:account opening status,image construction,update status,account influence and operation content,and discusses the existing problems and improvement strategies.The study shows that four problems are existing in the operation of Bilibili of public libraries:low account opening rate,non-standard operation management,homogenization of video content,and lack of professionals.These four aspects should be improved to enhance the effect of social video promotion and provide a better service to users through the video platform.
作者
熊妩媚
许秦
Xiong Wumei;Xu Qin
出处
《图书馆学研究》
CSSCI
北大核心
2021年第15期23-32,共10页
Research on Library Science
基金
国家社会科学基金一般项目“高校图书馆空间再造模式与策略研究”(项目编号:16BTQ024)的研究成果之一。
