摘要
当前,"绿水青山就是金山银山"发展理念已深入旅游市场,除了实现经济目标外,旅游公司还必须顾及社会目标及商业活动对环境的影响。社会责任和经济利益不是矛盾的,而是互补的。因而,饭店业实施绿色计划备受新时代酒店业追捧。目前大多数酒店存在盲目追求绿色外在化,忽视绿色饭店的实质性内涵,饭店业如何有效实施绿色计划,提高酒店行业竞争力以响应国家推行绿色理念的号召,是当前酒店业面对的首要难题。
In China,the development concept that lucid waters and lush mountains are invaluable assets has gone deep into the tourism market.In addition to achieving economic goals,tourism companies must also take into account social goals and the impact of business activities on the environment.Social responsibility and economic benefits are not contradictory,but complementary.Therefore,to implement the green plans is sought after by the hotel industry in the new era.However,at present,most hotels blindly pursue green externalization and ignore the substantive connotation of green hotels.How to effectively implement green plans and improve the competitiveness of the hotel industry to respond to the call of national implementation of green concept is the primary problem facing the hotel industry.
作者
朱沫文
ZHU Mowen(Liaoning Normal University)
出处
《中国商论》
2021年第17期117-119,共3页
China Journal of Commerce
关键词
绿色计划
饭店业
营销管理
旅游业
环境
green plans
hotel industry
marketing management
tourism
environment
