摘要
高铁固定的定价方式是制约获得更高利润的因素,面对航空动态定价机制,高铁科学、合理的定价策略是破解盈利不足的关键。在现行机制下,构建Hotelling模型,分析高铁静态定价和航空动态定价、高铁和航空同时动态定价的均衡,比较实施高铁静态定价和动态定价的收益。研究结果表明,高铁实行动态定价能增加收益。
The fixed pricing method of high-speed rail is a factor that restricts higher profits.In the face of the dynamic pricing mechanism of aviation,the scientific and reasonable pricing strategy of high-speed rail is the key to solving its lack of profit.Therefore,under the current mechanism,the article constructs a Hotelling model,analyzes the scope and revenue of high-speed rail static pricing and aviation dynamic pricing,high-speed rail dynamic pricing and aviation dynamic pricing,and compares the benefits of high-speed rail static pricing and dynamic pricing.The research results show that the implementation of dynamic pricing of high-speed rail can bring about an increase in revenue.
作者
李豪
覃弘
LI Hao;QIN Hong(School of Economics and Management,Chongqing Jiaotong University,Chongqing 400074,China)
出处
《重庆交通大学学报（社会科学版）》
2021年第4期45-52,共8页
Journal of Chongqing Jiaotong University:Social Sciences Edition
基金
国家自然科学基金项目“面向策略乘客行为的航空客运动态定价策略及应对机制研究”(71402012)。
关键词
动态定价
博弈模型
效用
收益
dynamic pricing
game model
effectiveness
earnings
