摘要
北京冬奥会的成功申办以及“三亿人参与冰雪运动”的提出为我国冰雪体育迎来了难得的发展机遇,在多元文化背景下探究我国冰雪体育的发展具有较大的现实指导意义。对现阶段我国冰雪体育的发展现状进行分析,得出可以充分挖掘传统文化,深化冰雪体育的内涵与价值;结合相关文化创新发展冰雪体育项目;利用品牌效应打造优质冰雪体育文化;深化产业合作,创设冰雪体育价值链等四个方面进行多元文化背景下的冰雪体育开发和利用。
The successful bid for the Winter Olympic Games in Beijing and the proposal of "300 million people participating in ice and snow sports" have ushered in rare opportunities for China’s ice and snow sports. It is of great practical significance to explore the development of ice and snow sports in China under the multicultural background. Analyzes the current development situation of ice and snow sports in China, and comes to the conclusion that we can fully tap the traditional culture and deepen the connotation and value of ice and snow sports;Develop ice and snow sports in combination with relevant cultural innovation;Make use of brand effect to create high-quality ice and snow sports culture;Deepen industrial cooperation, create the value chain of ice and snow sports, and carry out the development and utilization of ice and snow sports under the multicultural background.
作者
成福民
CHENG Fu-min(Physical education and military research department of Heilongjiang Dongfang University,Harbin 150086,China)
出处
《冰雪运动》
2021年第3期54-57,共4页
China Winter Sports
关键词
多元文化
冰雪体育
发展出路
multi culture
ice and snow sports
development outlet
