摘要
近年来,随着国内外经贸形势的不利变化,中小外贸企业的传统贸易方式受到严峻的挑战。随着"互联网+"国家战略的提出,许多中小外贸企业纷纷向跨境电商转型。跨境电商有助于中小外贸企业打破时空限制、简化外贸流程和提高对外贸易效率,对其本身也提出了更高的要求。本文以温州佳博工艺品有限公司为例,介绍了公司的基本情况、发展历史和出口现状,分析了公司跨境电商的模式,剖析了跨境电商平台规则变化带来的三大挑战,最后提出了跨境电商的优化策略。
In recent years,with the adverse changes of domestic and foreign economic and trade situation,the traditional trade mode of small and medium-sized foreign trade enterprises has been seriously challenged.With the proposed national strategy of"Internet+",many small and medium-sized foreign trade enterprises havebeen transforming to cross-border e-commerce.Cross-border e-commerce helps small and medium-sized foreign trade enterprises to break time and space restrictions,simplify foreign trade process and improve foreign trade efficiency,which also puts forward higher requirements.Taking Wenzhou Jiabo Crafts co.,LTD as an example,this paper introduces the basic situation,development history and export status of the company,analyzes the current situation and mode of cross-border e-commerce,analyzes the three challenges brought by the change of cross-border e-commerce platform rules,and finally puts forward the optimization strategy of cross-border e-commerce.
作者
朱艳
王伟
汪钦
Zhu Yan;Wang Wei;Wang Qin(Wuhan University,Wuhan 430072;Guangxi University of Finance and Economics,Nanning Guangxi Province 530003;Jingdezhen Ceramic Institute,Jingdezhen 333000)
出处
《北方经贸》
2021年第8期27-30,共4页
Northern Economy and Trade
关键词
对外贸易
跨境电商
佳博
阿里巴巴国际站
Foreign Trade
Cross-Border E-commerce
Jiabo
Alibaba International Site
