摘要
短视频逐渐成为全民性媒介应用,并向三线及以下城市渗透,为中国乡村女性群体提供了自主发声的渠道。本文借助爬虫工具,梳理了抖音、快手等四大短视频平台上的乡村女性短视频,基于短视频内容生成高频词云图结合个案分析与文本分析,探究中国乡村女性在短视频中的自我呈现与话语实践。研究发现中国乡村女性短视频呈现具有“类型多样化、内容多元化和形象立体化”的特点,并进一步指出乡村女性短视频呈现背后存在的隐蔽的权力话语和社会操控。
Short videos have gradually swept around the world,providing vulnerable groups like Chinese rural women opportunities to make themselves heard.This article sorts out and analyzes short videos of rural women on the platforms such as Tik Tok and Kuaishou with crawler tools,and generated word clouds of high frequency words.It uses case analysis and textual analysis to explore the self-presentation and discourse practice of Chinese rural women in short videos.It finds that the short videos of Chinese rural women have the characteristics of"various type,diversified content and three-dimensional image",and it further shows the inconspicuous power discourse and social manipulation behind the short videos.
作者
栾轶玫
张杏
Luan Yimei;Zhang Xing
出处
《传媒观察》
CSSCI
2021年第7期39-47,共9页
Media Observer
基金
人大“双一流”建设马克思主义新闻观创新研究“新时代中国国家叙事体系的建设与传播”(MXG202015)阶段性成果。
关键词
乡村女性
短视频
自我呈现
话语实践
rural women
short video
self-presentation
discourse practice
