摘要
市场主体从事体育产业的意愿是其开展体育产业生产活动的前提条件,反映了体育产业发展环境。利用1978~2018年天眼查网络大数据,分析了市场主体从事体育产业意愿的时空演进特征及影响因素。研究结果表明:1)改革开放以来,市场主体从事体育产业生产活动的意愿显著提高,其重心呈现向西南方向迁移趋势;2)东部地区市场主体从事体育产业生产活动的意愿最为强烈,但东、中、西区域之间的差异明显缩小;省域空间聚集效应逐渐增强,但近20年省域空间的各类集聚状态及数量变化不明显;3)市场主体从事体育产业生产活动的意愿可以分为萌芽发展、震荡上升、平稳发展和快速发展四个阶段;区域消费者(人口)数量、消费能力、消费意愿、国家工商制度改革和体育产业政策等因素对市场主体从事体育产业生产活动的意愿产生了显著正向影响。
The willingness of market participants to engage in sports industry is the precondition for them to carry out production activities,which reflects the development environment of sports industry.Based on the large data of Tianyan Check from 1978 to 2018,this paper analyzed the spatial and temporal evolution characteristics and influencing factors of market participants'willingness to engage in sports industry.The results show that,since the reform and opening-up,the willingness of market participants to engage in sports industry production activities has increased significantly,and the gravity cente is shifting to the southwest.The willingness of market participants to engage in sports industry production activities in the eastern region is the strongest,but the differences have narrowed significantly;the spatial agglomeration effect of provinces has gradually increased,but in the past 20 years provinces and regions.The willingness of the market mainstay to engage in sports industry production activities can be divided into four stages:sprouting development,concussion rising,steady development and rapid development,which affected by the the number of consumers,consumption capacity,willingness to consume,the reform of national industrial and commercial system,and sports industry policies.
作者
龚洪波
贺新家
GONG Hongbo;HE Xinjia(The College of Post and Telecommunication of WIT,Wuhan Hubei,430079;Physical Education College,Wuhan Institute of Technology,Wuhan Hubei,430079)
出处
《湖北体育科技》
2021年第7期577-584,606,共9页
Hubei Sports Science
基金
湖北省教育厅科学技术研究计划指导性项目(B2017471)。
关键词
市场主体
体育产业
时空演进
市场收益
market mainstay
sports industry
Spatial and Temporal Evolution
market return
