摘要
面对日益庞大的全球年轻人市场,中国网络文学正成为我国文化海外出版的新名片。当前中国网络文学作品出海的渠道主要是自发性的翻译网站与文学网站海外平台,为此可进一步构建作品与制度输出两种互补的出版模式。作品模式是将版权产业的既有经验升级再造,形成围绕作品版权的小说、影视、游戏、动漫等整体性出版方案,包括多媒介形态作品的互文、影视先行策略与引导读者参与次级传播。制度模式是基于中国网络文学产业实践经验,在海外建立作者培养与作品挖掘制度,主动构建技术、政策、法律与本土资本多元一体的商业环境。网络文学生产共同体可在跨文化交流中培养海外年轻人的中国认同感。
Facing the growing global youth market,Chinese Internet literature is becoming a new business card of Chinese culture.At present,the publishing channels of Chinese Internet literary works mainly include spontaneous translation websites and overseas platforms of literature websites.Therefore,two complimentary modes of works and system export are produced.Works mode aims to upgrade and reconstructs the experience of copyright industry,so as to form an export program which integrates novels,films,games,animations and so on,In the meanwhile,It also includes intertextuality of multimedia works,film as well as television pilot strategy and guiding readers to participate in secondary communication.System mode intends to establish an overseas system of author training and work mining based on domestic experience,and builds a business environment that integrates technology,policy,law and local capital.Internet literature production community can cultivate overseas young people’s sense of identity with China in cross-cultural communication.
作者
吴申伦
WU Shen-lun(School of Communication,East China University of Political Science and Law,Shanghai 201620,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第7期18-24,共7页
Editorial Friend
基金
国家社会科学基金重大项目“媒体融合中的版权理论与运用研究”(19ZDA330)。
关键词
中国网络文学
海外出版
作品模式
制度模式
生产共同体
Chinese Internet literature
overseas publishing
works mode
system mode
production community
