摘要
通过考虑感知有用性、感知风险、环保意识等六个心理潜变量,运用结构方程模型对消费者电动汽车购买决策中的内在机理进行深入探究,不仅分析了影响电动汽车选择行为的心理潜变量之间的内在联系,而且探究了个人属性与心理潜变量之间的相关性。结果表明,感知有用性等心理潜变量对消费者的选择行为存在显著影响;消费者的社会经济属性对部分心理潜变量产生不同程度的影响。研究结果可为政府进一步推广电动汽车提供理论依据。
Six psychological latent variables were considered,and the internal mechanism of consumers’electric vehicles purchase decision was deeply explored by using structural equation model.Not only the internal relationship between psychological latent variables affecting consumers’choice behavior of electric vehicles was analyzed,but also the correlation between personal attributes and psychological latent variables was explored.It is found that psychological latent variables such as perceived usefulness have significant effects on consumers’choice behavior of electric vehicles.Socio-economic attributes of consumers had different effects on some psychological latent variables.A theoretical basis is provided by the results of this study for the government to further promote electric vehicles.
作者
王立晓
韦杰
孙小慧
WANG Li-xiao;WEI Jie;SUN Xiao-hui(School of Architecture and Engineering, Xinjiang University, Urumqi 830047, China)
出处
《科学技术与工程》
北大核心
2021年第19期8241-8246,共6页
Science Technology and Engineering
基金
新疆维吾尔自治区高校科研计划项目(XJEDU2019Y009)。
关键词
交通工程
电动汽车
选择行为
心理潜变量
结构方程模型
traffic engineering
electric vehicles
choice behavior
psychological latent variables
structural equation model
