摘要
通过文献研究、调查研究和实证研究,总结出了影响新能源汽车消费的各个变量,使用SPSS 17.0统计软件对问卷数据进行了分析,得出了影响新能源汽车市场消费的3个关键因素:汽车质量因子、购买成本因子和售后服务因子,并从提升汽车质量、完善售后服务、降低成本几个方面提出了的建议。
Through the literature, survey and empirical research, the variables impacting on the new en-ergy automobile consumption were summed up. The questionnaire data were analyzed using SPSS 17.0statistical software, and the three key factors influencing the consumption of new energy automobile mar-ket were obtained： the quality factor, the purchase cost factor and after services factor. Some suggestionson improving the automobile quality, after services and lowering the cost were put forward.
出处
《湖北汽车工业学院学报》
2014年第4期71-76,共6页
Journal of Hubei University Of Automotive Technology
基金
湖北省社科基金(2013109)
关键词
新能源汽车
消费者行为
消费者影响因素
new energy automobile
consumer behavior
consumer influence factor
