摘要
游客体验质量的高低直接影响旅游目的地的形象,及时了解游客体验,以提升旅游目的地的吸引力,增加游客数量,促进目的地持续发展.以威海刘公岛为例,利用内容分析法对国内知名旅游网站相关游客点评和网络游记等网络文本搜集与整理,借助ROST CM6软件提取游客体验感知的高频词,深入了解游客的旅游体验,分析刘公岛在提供旅游服务中的不足,并针对不足提出相应建议.
The quality of tourist experience directly affects the image of tourist destinations.Therefore,it is important to keep abreast of the tourist experience in order to enhance the attractiveness of the tourist destination,increase the number of tourists and promote the sustainable development of the destination.Taking Liugong island in Weihai as an example,this paper collects and sorts out the network texts of tourist reviews,travel notes and comments on well-known domestic tourism websites using the content analysis method.With the help of ROST CM6 software,high-frequency words of tourists’experience perception are extracted.From the perspective of tourists,the author has a deep understanding of tourists’tourism experience,analyzes the shortcomings of Liugong island in providing tourism services,and puts forward corresponding suggestions to improve and enrich theories related to sustainable development of island tourism to provide reference for managers.
作者
张长娥
苏勤
ZHANG Chang’e;SU Qin(School of Geography and Tourism, Anhui Normal University, Wuhu 241000, China)
出处
《南阳师范学院学报》
CAS
2021年第4期9-14,共6页
Journal of Nanyang Normal University
基金
国家自然科学基金项目(41971189)。
关键词
刘公岛
旅游体验感知
网络文本
Liugong island
tourism experience perception
network text
