摘要
数字媒体艺术综合了信息技术、艺术创作等学科优势,利用通信技术展开艺术创作,成为未来广告传播的重要载体和表现形式。广告的目标在于传播信息,数字媒体艺术以其创意性、动态性、交互性等特征,为受众带来听视觉等感官的特别体验,极具吸引力和冲击力。
Digital media art combines the advantages of information technology,artistic creation and other disciplines,and uses communication technology to develop artistic creation,and has become an important carrier and form of expression of future advertising communication.The goal of advertising is to spread information.Digital media art,with its creative,dynamic and interactive characteristics,brings special experience of listening to the audience,which is very attractive and impact.
作者
丁健
DING Jian(Nantong Wzarticle Strategy Advertising Media Co.,Ltd.Nantong 226000,China)
出处
《鞋类工艺与设计》
2021年第9期54-56,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
数字媒体艺术
广告传播
应用媒介
digital media art
advertising and communication
application media
