摘要
自驾游是随着人们生活质量的提高,个体差异性的增强而逐渐在旅游市场火热起来的一种旅游形式,自驾游改变了原来跟团游的固定模式,可以更好的满足人们自我创造、灵活设计的意愿。黑龙江省近年来基于旅游资源优势提出大力发展自驾游,产品在市场受到游客青睐。通过对黑龙江省自驾游开发现状、资源条件及存在问题进行分析,在此基础上提出发展对策。
With the improvement of people's quality of life and the enhancement of individual differences,self-drive tour is becoming more and more popular in the tourism market.Self-drive tour has changed the fixed mode of group tour,which can better fill people's willingness of self creation and flexible design.In recent years,based on the advantages of tourism resources,Heilongjiang Province proposes to vigorously develop self drive tourism,and the products are favored by tourists in the market.Based on the analysis of the development status,resource conditions and existing problems of self-drive tourism in the province,this paper puts forward the development countermeasures.
作者
王莎莎
谢维光
WANG Shasha;XIE Weiguang
出处
《商业经济》
2021年第8期7-8,142,共3页
Business & Economy
基金
文化和旅游部“双师型”人才培养项目:新双师型教师教学实践研究阶段性研究成果(WLRCS2019-016)。
关键词
黑龙江省
自驾游
发展对策
Heilongjiang Province
self-drive tourism
development countermeasure
