摘要
本研究以目标市场的消费特征及需求特征为着眼点,以问卷调查的数据为依据,从旅行社视角下对马鞍山市自驾游市场进行细分探讨,期望研究成果能为该市旅行社针对自驾游市场的开发和营销提供理论参考。
Based on the consumption and demand characteristics of the target market and the data from the questionnaire,this study makes a detailed discussion on the self-driving market of Ma'anshan City from the perspective of travel agencies,hoping that the research results can provide a theoretical reference for the development and marketing of the self-driving market of the city's travel agencies.
作者
郑煜
ZHENG Yu(Maanshan Teacher's College,Ma'anshan 243000,Anhui Province,China)
出处
《景德镇学院学报》
2019年第6期100-103,共4页
Journal of JingDeZhen University
基金
马鞍山师专校级科研项目（2018xjzdky04）
关键词
马鞍山市
旅行社视角
自驾游
市场细分
Ma'anshan City
perspective of travel agencies
self-driving tour
market segmentation
