摘要
本文从"革命时期""建设时期""改革时期""治理时期"四个阶段,阐述了中国共产党对外传播形态演变的历史脉络及其创新机制。通过对不同时期对外传播形态的考察,认为中国共产党百年对外传播形态呈现出"对外宣传——对外说明——对外传播——公共外交"的变迁路径。对外传播形态演变是多种复杂因素动态交织的结果,具体体现为:国内政治需要是中共对外传播形态变化的内驱动力;国际关系、国际局势演变是中共对外传播形态转变的外部牵引力;外宣理念的转变是中共对外传播形态转变的思想指引;媒介技术的发展是中共对外传播形态转变的物质基础。最后解析了在此多重因素作用下中国共产党对外传播形态演变与时代共振的内在逻辑。
This paper expounds the historical context and innovation mechanism of the evolution of CPC’s international communication forms from the four stages of"revolution period","construction period","reform period"and"governance period".Based on the investigation of the international communication forms in different periods,this paper holds that the CPC’s international communication forms present the evolution path of"external propaganda"—"external explanation"—"external communication"—"public diplomacy"in the past century.The evolution of the international communication forms is the result of the dynamic interweaving of many complex factors,which is embodied in the following aspects:Domestic political needs are the internal driving force of the change of the CPC’s international communication forms;International relations and the evolution of the international situation are the external traction for the transformation of the CPC’s international communication forms;The transformation of the international communication concepts is the ideological guidance of the transformation of the CPC’s international communication forms;The development of media technology is the material basis for the CPC’s international communication forms.Then it analyzes the internal logic of the evolution of the CPC’s international communication forms and the resonance with the times under multiple factors.
作者
刘小燕
李静
LIU Xiao-yan;LI Jing
出处
《新闻大学》
CSSCI
北大核心
2021年第6期71-89,124,共20页
Journalism Research
基金
国家社会科学基金重点项目“新时代中国共产党对外传播的理论逻辑与实践探索研究”(20AXW006)阶段性成果。
关键词
中国共产党
对外传播形态
创新机制
时代
共振
the Communist Party of China
the international communication forms
innovation mechanism
times
resonance
