摘要
建党百年之际,尝试探究数字化背景下红色文献阅读的整体现象和阅读媒介的变革对阅读需求的影响,以推动红色文献阅读推广活动在全社会常态化、精准化地开展。运用扎根理论,选择了30名对象进行半结构化访谈,完成三级编码工作,归纳分析读者呈现的阅读特征和行为。构建出数字化背景下读者红色文献阅读特征与行为理论模型,研究发现读者在红色文献阅读过程中,受自身阅读素养、红色文献资源可及性、阅读平台功能等因素影响较大。有针对性地提出开展红色文献特色服务,提供优质的主旋律阅读内容,通过跨界合作优化阅读服务等建议。
Red literature provides inexhaustible educational resources and cultural blood for the learning and education of the Party's history.On the occasion of the centenary of the founding of our Party,in this paper we explore the influence of the change of reading media against the background of digitalization on the overall phenomenon and actual demand of red literature reading and how to promote the popularization of red literature reading activities in a normalized and precise way in the whole society.Applying the grounded theory,we have selected 30 subjects for semi-structured interviews,completed the three-level coding work,summarized and analyzed the reading characteristics and behaviors demonstrated by readers.We have established a theoretical model of the characteristics and behaviors of readers'reading red literature under the background of digitization.While reading red literature,readers are greatly influenced by such factors as their own reading literacy,the accessibility of red literature resources,and the function of the reading platform.Therefore,it is pertinently suggested that we should carry out special services of red literature,provide thematic reading content of high quality,and optimize reading services through cross-border cooperation.
作者
王晓园
曹慧
WANG Xiao-yuan;CAO Hui(School of Public Administration,Xiangtan University,Xiangtan,Hunan 411105,China)
出处
《湘潭大学学报（哲学社会科学版）》
CSSCI
北大核心
2021年第4期175-180,共6页
Journal of Xiangtan University:Philosophy And Social Sciences
基金
湖南省社科基金一般项目“面向数字人文的湖南红色档案资源开发利用策略研究”(20YBA245)阶段性成果。
关键词
数字化
红色文献
阅读推广策略
扎根理论
digitalization
red literature
reading-based promotion strategy
grounded theory
