摘要
在互联网语境下,以动漫形象为核心的文化IP产业日益受到校园文化建设者的注意和青睐,打造文化IP成为大趋势。建设地方高校文化IP要挖掘地方性文化资源,形成认同效应,同时要借助高校的文化力量,营造IP的"意见领袖"形象,增强地方高校校园文化的影响力。校园文化IP建设能够增强学生对校园文化的亲切感,凝聚青年学生的向心力,因此需要从学生实际水平出发,再向行业水平看齐,注重引导学生创造优质的、富有自身校园特色的文化IP。
Under the Internet context, the cultural IP industry with animation image as its core is increasingly noticed and favoured by campus culture builders, and creating cultural IP has become a major trend. To promote cultural IP of local universities, local cultural resources should be tapped to form an identity effect. At the same time, to enhance the influence%of campus culture of local universities. It is also important to leverage the cultural power of local universities to create an image of IP as an "opinion leader".Constructing the campus cultural IP can enhance students’ affinity to campus culture and unite the centripetal force of young students. Therefore, it is necessary to start from the actual level of students, then work towards the level of the industry standards, by guiding students to create high-quality cultural IP with their own campus characteristics.
作者
念家雯
李晨
NIAN Jia-wen;LI Chen(School of Art and Design,Sanming University,Sanming 365004,China)
出处
《三明学院学报》
2021年第3期120-124,共5页
Journal of Sanming University
基金
福建省教育厅中青年教师教育科研项目(JAS180454/A201814)
福建省本科高校一般教育教学改革研究项目创新创业教育教学改革项目(FBJG20180290)
三明学院教育教学改革项目(J1810806)。
关键词
校园文化
文化IP
地方高校
campus cultural
cultural IP
regional colleges
