摘要
随着本地化电子商务的不断发展,生鲜农产品O2O电子商务模式将线上与线下完美融合,不仅让消费者更好地了解生鲜农产品,而且可以提高消费者对生鲜农产品的信任。本文基于消费者行为理论,分析当前我国生鲜电商O2O模式下消费者行为的影响因素,并提出相关对策。
With the continuous development of localized e-commerce,the fresh agricultural product O2O e-commerce model perfectly integrates online and offline,which not only allows consumers to better understand fresh agricultural products,but also improves consumers'trust on fresh agricultural products.Based on the theory of consumer behavior,this paper analyzes the factors affecting consumer behavior under the current O2O mode of fresh food e-commerce in China,and proposes relevant countermeasures.
作者
王军
史著明
WANG Jun;SHI Zhu-ming(Department of Economics and Trade,Jinshan Vocational Technical College,Yangzhong 212200,China)
出处
《价值工程》
2021年第19期3-5,共3页
Value Engineering