摘要
在"后疫情"阶段,农产品销售流通领域正在发生深层次和全渠道的电商化变革,形成新的产销体系。农产品电子商务作为农民增收的重要手段,建立电商平台和农民之间的利益联结机制,为农产品上行创新路径。通过比较分析社区团购、定制领养、社群营销和网络众筹农产品电子商务发展的创新模式,提出农产品电子商务发展模式选择的建议,推动农村经济的发展。
In the "post-epidemic" stage,deep-level and omni-channel e-commerce reforms are taking place in the field of agricultural product sales and distribution. And a new production and marketing system would be formed. As an important means of increasing farmers’ income,e-commerce for agricultural products should establish an interest connection mechanism between e-commerce platform and farmers,which is a path for upward innovation of agricultural products. Through a comparative analysis of innovative modes of community group-buying,customized adoption,community marketing and online crowd-funding for agricultural products e-commerce,suggestion of development mode choice of agricultural products electronic commerce was put forward. And it would promote development of rural economy.
作者
王艳
WANG Yan(School of Accounting and Finance,Xi'an Peihua University,Xi'an Shaanxi 710125,China)
出处
《农业工程》
2020年第8期125-128,共4页
AGRICULTURAL ENGINEERING
基金
2020年陕西省社科界重大理论与现实问题研究项目(项目编号:2020Z228)。
关键词
农产品电子商务
创新模式
社区团购
定制领养
网络众筹
agricultural product e-commerce
innovative model
community group purchase
customized adoption
online crowdfunding
