摘要
富阳手工竹纸在中国造纸史上占有重要席位,但随着时代变迁,富阳竹纸存在着生产经营管理模式滞后、制作技艺传承受阻、营销缺乏统一的品牌形象、产品类型重复单一等问题。应从提升品牌形象,创新营销模式,拓展应用空间,扩大跨界合作等途径促进其传承和发展创新。
Fuyang handmade bamboo paper has an important place in the history of Chinese papermaking.However,with the changes of the times,there exist some problems in Fuyang bamboo paper,such as the lag of production management models,the hindered inheritance of techniques and skills of paper making,the lack of a unified brand image in marketing,and the duplication of product types.Its inheritance,development and innovation should be promoted by enhancing its brand image,innovating its marketing models,expanding its application space and extending its cross-border cooperation.
作者
过山
刘雅雯
GUO Shan;LIU Ya-wen(School of Humanities,Arts and Digital Media,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
基金
教育部产学合作协同育人项目(201802172001)。
关键词
富阳竹纸
非物质文化遗产
传承发展
创新设想
Fuyang bamboo paper
intangible cultural heritage
inheritance and development
innovative ideas
