摘要
将大学生短视频使用行为分为浏览行为、创造行为和互动行为,基于使用与满足理论,对大学生短视频使用行为的影响因素进行回归分析。研究结果表明:个人整合需求、社会整合需求和舒缓压力需求正向影响大学生短视频使用行为,认知需求和情感需求对大学生短视频使用行为的影响效应不显著。据此提出,高校可通过开展大学生短视频使用行为素养教育、以满足学生需求为着力点开展短视频微课堂、入驻短视频平台等方式,对大学生短视频使用行为进行合理干预和引导。
In this paper,the short video usage behavior of college students is divided into three dimensions:browsing,creating and interacting.Based on the uses and gratifications approach,this paper conducts regression analysis on the influencing factors of college students'short video usage behavior.The results show that the needs of personal integration,social integration and stress relief positively affect the short video usage behavior of college students,and the cognitive needs and emotional needs have no significant effect on the short video usage behavior of college students.Therefore,this paper proposes to reasonably intervene and guide the short video usage behavior of college students by carrying out the literacy education ofshort video usage behavior,setting up short video micro-classroom around meeting the needs of students,and encouraging short video platform entering colleges and universities.
作者
许安心
孙丽丽
郑秋琴
郑蔓华
戴心怡
XU Anxin;SUN Lili;ZHENG Qiuqin;ZHENG Manhua;DAI Xinyi(College of Economics and Management,Fujian,Agriculture and Forestry University,Fuzhou,Fujian,350002,China)
出处
《福建农林大学学报（哲学社会科学版）》
2021年第3期106-112,共7页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
基金
福建省教育科学“十三五”规划2019年度常规课题(FJJKCG20-155)。
关键词
短视频使用行为
大学生
使用与满足理论
short video usage behavior
college students
uses and gratifications approach
