摘要
指出了农业品牌建设已经成为乡村产业规划的研究热点领域,农业品牌的发展已经将现代化的成果反哺给农村产业的建设,是我国乡村农业产品长足发展的重要支持。利用CiteSpace可视化分析工具,对CNKI数据库中收录的2000~2021年以“农业品牌建设”为关键词的文献样本数据进行了可视化分析,绘制了我国农业产品建设研究的知识图谱,探究了相关领域主要研究力量,通过关键词共现分析目前农业品牌建设的研究热点,并可视化分析研究前沿。结果显示:研究力量的合作仅仅局限于小范围内,关键词热点研究主要以农产品、品牌建设等为主,研究前沿主要结合乡村振兴和农村产业化发展进行预测和研究,农业品牌建设领域的研究逐渐发展完善。
At present,the construction of agricultural brand has become a hot research area of rural industry planning.The development of agricultural brand has been the results of modernization back to the construction of rural industry,which is an important support for the long-term development of rural agricultural products in China.Using CiteSpace visualization analysis tools,this paper analyzes the literature sample data collected in the CNKI database from 2000 to 2021 with"agricultural brand building"as the key word.A knowledge map of our country’s agricultural product construction research is drawn and the main research strengths in related fields is explored.Through keyword co-occurrence,the current research hot spots of the construction of agricultural brand is analyzed.The research frontiers are visually analyzed.The results show that the cooperation of research forces is only limited to a small scope.The key words hot research is mainly agricultural products,brand construction,etc.The research frontier is mainly combined with the rural revitalization and rural industrialization development for prediction and research.Agricultural brand construction field research gradually developed and improved.
作者
马玉馨
徐榕雪
Ma Yuxin;Xu Rongxue(Yantai Research Institute,China Agricultural University,Yantai,Shandong 264032,China)
出处
《绿色科技》
2021年第10期264-266,270,共4页
Journal of Green Science and Technology
