摘要
随着国家经济的发展和政策的支持,人们对“美好生活”日趋憧憬,“全域旅游”的提出也备受各个行业的关注。以西藏传统节庆体育旅游为研究对象,结合PESTEL分析模型,采用文献资料法、实地调查法及逻辑分析法对全域旅游视域下西藏节庆体育旅游发展的政治、经济、社会、技术、环境和法律因素进行大环境分析并提出对策及建议,以促进西藏传统节庆体育旅游的发展、传承及保护藏民族传统文化。
With the development of the country’s economy and the support of policies,people’s yearning for a“good life”has become increasingly longing,and the proposal of“global tourism”has attracted much attention from various industries.Taking Tibet’s traditional festival sports tourism as the research object,combining with the PESTEL analysis model,using the literature method,field survey method and logical analysis method to analyze the political,economic,social,technical and environmental aspects of the development of Tibetan festival sports tourism from the perspective of global tourism tourism.Legal factors analyze the general environment and put forward countermeasures and suggestions to promote the development and inheritance of traditional Tibetan festival sports tourism and to protect the traditional Tibetan culture.
作者
赵凡
王兴怀
ZHAO fan;WANG Xing-huai(Xizang Minzu University,Xianyang 712082,China)
出处
《黑龙江生态工程职业学院学报》
2021年第3期33-35,157,共4页
Journal of Heilongjiang Vocational Institute of Ecological Engineering
基金
西藏文化传承发展省部共建协同创新中心2020年贯彻落实中央第七次西藏工作座谈会精神课题“推进西藏‘体旅融合’对策研究”(XT-WT202029)阶段性成果。
