摘要
在平台媒体突飞猛进的今天,媒体产能正在成为一个学界共同关注的问题。借助人工智能软件组织和发动社会全员生产的平台媒体释放出巨大的产能,并通过重塑用户的使用习惯直接颠覆了传统媒体的生存逻辑。由此,传统媒体被“再度媒介化”,陷入行动的两难境地。不过,在平台媒体的层层围剿中仍然潜藏着突围的可能性,从侧重于生产者的定位转型为侧重于“把关人”的定位,传统媒体可以通过对平台媒体的内容生产进行把关,获得新的营利模式,重新成为规则的制定者。
Media capacity is increasingly a common concern with rapid advancement of platform media.Platform media which organize and mobilize all social members to engage in production by virtue of the software of artificial intelligence,release huge capacity and directly subvert the survival logic for traditional media by reshaping users'usage habits.As a result,traditional media are remediated and caught in the dilemma of action.However,within the layers of encirclement and suppression of platform media still lurks the possibility of a breakthrough for traditional media by transforming its role as producer to"gatekeeper",which means traditional media can get a new profit model and become the rule-maker again by checking the content production of platform media.
作者
胡翼青
马新瑶
HU Yiqing;MA Xinyao(School of Journalism and Communication,Nanjing University,Nanjing 210023,China)
出处
《上海大学学报(社会科学版)》
CSSCI
北大核心
2021年第3期120-130,共11页
Journal of Shanghai University(Social Sciences Edition)
基金
教育部人文社会科学重点研究基地重大项目(16JJD860003)。