摘要
[目的/意义]分析知识分享社区用户知识采纳行为生成机理和演化特征,有利于把握用户线上知识需求,发挥知识分享社区的知识分享和信息服务功能。[方法/过程]融合创新扩散理论和计划行为理论,构建基于DIT-TPB的知识分享社区用户知识采纳行为研究框架,以知乎社区为例,利用Octoparse爬取数据,探讨知识分享社区用户知识采纳行为生成机理和特征。[结果/结论]研究发现在认识改变和行为转变的驱动下知识分享社区用户知识采纳行为生成需要三个不同阶段,用户状态特征、行为特征和影响因素特征呈现不同的规律,在不同阶段演化特征具有差异性。
[Objective/Significance]Analyzing the formation mechanism and evolution characteristics for the adoption behaviors of users in the knowledge sharing community is beneficial to grasp the online knowledge needs of users and to strengthen the knowledge sharing and information service functions of the knowledge sharing community.[Methods/Process]Integrating innovation diffusion theory and planned behavior theory,this paper constructs the research framework of knowledge sharing community user adoption behavior based on DIT-TPB.Taking Zhihu community as the research sample,it uses Octoparse to capture data and discuss the formation mechanism and evolution characteristics of user knowledge adoption behavior in knowledge sharing Community.[Results/Conclusions]This study found that the behavior generation of user knowledge adoption in the knowledge sharing community needs three stages under the adjustment of cognitive changes and behavior transformation.It has a different evaluation law of user status characteristic,behaviors characteristics and influencing factors characteristics,the evaluation characteristics in different stages are different.
作者
包明林
BAO Minglin(An Kang University,An Kang 725000,China)
出处
《情报工程》
2021年第2期79-92,共14页
Technology Intelligence Engineering
基金
陕西省教育十三五规划项目“教育大数据下基于学习者画像的个性化推荐服务研究”(SGH20Q265)。
关键词
知识分享社区
用户知识采纳行为
创新扩散理论
计划行为理论
演化特征
Knowledge sharing community
users knowledge adoption behaviors
innovation diffusion theory
planned behavior theory
evolution characteristics
