摘要
为了提升学术社交网站服务质量,本文系统分析了用户采纳学术社交网站资源的影响因素。通过在整合型技术接受扩展模型(UTAUT)中加入感知任务技术匹配变量、个体创新性和感知信任变量,构建了学术社交网络初始采纳影响因素模型,并使用问卷调查法获取数据验证模型。结果表明:感知任务技术匹配、绩效期望、努力期望、社会影响、个体创新性以及感知信任正向影响个体对学术社交网站的采纳意愿,采纳意愿和促成因素正向影响个体对学术社交网站的采纳行为。
This paper systematically analyzes the main influencing factors of users’ adoption of academic social networking sites,in order to improve the service quality of academic social networking sites.In this paper,the Unified Theory of Acceptance and Use of Technology (UTAUT) is added with perceived task-technology fit,individual innovation and perceived trust to construct an initial adoption influencing factors model of academic social networking sites,and questionnaire survey method is used to obtain data verification model.The results show that perceived task-technology fit,performance expectancy,effort expectancy,social influences,individual innovation and perceived trust have positive influence on the individuals’ adoption intention,and adoption intentions and facilitating conditions positively affect individuals’ adoption behavior of academic social networking sites.
出处
《新世纪图书馆》
CSSCI
2019年第12期46-52,共7页
New Century Library
关键词
UTAUT
采纳行为
影响因素
学术社交网站
Academic social networking sites
UTAUT
Adoption behavior
Influencing factors
