摘要
消费扶贫具有社会和经济双重价值,政府、企业等组织在消费扶贫实践中,将资金、流量、市场等资源配置到贫困地区,这推动了以新业态组织、互联网平台为核心成员的农产品营销渠道模式形成。通过梳理国内消费扶贫典型实践活动,论文分析新型渠道模式、渠道成员的构成、权责,以期提升农产品营销渠道管理效率,落实消费扶贫长效机制,为乡村振兴战略服务。
The consumption poverty alleviation has dual values of society and economy.In the practice of consumption poverty alleviation,governments,enterprises and other organizations allocate funds,flow,market and other resources to poor areas,which promotes the formation of agricultural products marketing channel modes with new format organizations and internet platforms as the core members.By combing the typical practice activities of domestic consumption poverty alleviation,this paper analyzes the composition,rights and responsibilities of new channel modes and channel members,so as to improve the management efficiency of agricultural products marketing channels,implement the long-term mechanism of consumption poverty alleviation,and serve the rural revitalization strategy.
作者
李荣香
刘忠敏
宋格雪
LI Rong-xiang;LIU Zhong-min;SONG Ge-xue(Northeast Petroleum University,Daqing 163318,China)
出处
《中小企业管理与科技》
2021年第14期48-49,共2页
Management & Technology of SME
基金
河北省科技厅大中学生科技创新能力培育专项,课题名称:秦皇岛市农产品区域品牌调研报告(立项时间:2020-12)
秦皇岛市科技计划项目(项目编号:201902A054)
教育部产学合作育人项目“基于产学合作协同育人的创新创业教育‘三三制’管理模式研究与实践”(项目编号:201902074009)。
关键词
消费扶贫
农产品
营销渠道
新业态
consumption poverty alleviation
agriculture products
marketing channels
new formats
