摘要
农产品营销渠道关系农产品价值是否得以体现,关乎农民的切身利益,是深入推进乡村振兴战略有效落实的关键基础。文中以“数字经济发展”为背景,以“互联网+”为切入点,剖析贵州省农产品营销模式发展所面对的机遇和挑战,并针对中国农业发展的现状、农产品电子商务的运用情况,提出贵州省农产品营销模式发展的建议。
The marketing channel of agricultural products is related to whether the value of agricultural products can be reflected or not.It is related to the vital interests of farmers and is the key foundation for further promoting the effective implementation of the rural revitalization strategy.This paper takes“digital economic development”as the background and“internet plus”as the breakthrough point,analyzes the opportunities and challenges faced by the development of agricultural product marketing mode in Guizhou Province,and puts forward suggestions on the development of agricultural product marketing mode in Guizhou Province according to the current situation of China s agricultural development and the use of agricultural product e-commerce.
作者
赵玥
ZHAO Yue(School of Manangement,Guizhou University,Guiyang 550025,China)
出处
《物流工程与管理》
2019年第8期138-139,113,共3页
Logistics Engineering and Management
基金
贵州省软科学项目《贵州省创新创业环境调查评价及改进对策研究》(编号:黔科合R字[2015]2004号)
关键词
数字经济
“互联网+”
农产品
营销模式
贵州省
digital economy
“internet plus”
agricultural products
marketing mode
Guizhou province
