摘要
近年来,国家科学技术的不断进步,在很大程度上促进了信息传播媒介的飞速发展,公众进入了“全媒体”时代;与时俱进,卫生事业的改革和创新,让公众加深对医疗认知的需求,传统的医院新闻宣传已经不相匹配,因此,医院宣传工作也需要不断地适应时代的变化和信息传播发展的趋势,充分利用“全媒体”工具提高医院高站位的宣传工作。该文主要结合当下医院新闻宣传的现状,分析其现状存在的困扰,及“全媒体”时代带给医院新闻宣传发展的契机,并针对医院新闻宣传如何适应媒体时代的发展提出了个人的见解,以期能够让本行业同道在宣传工作中有所借鉴。
In recent years,the continuous progress of national science and technology has to a large extent promoted the rapid development of information dissemination media,and the public has entered the"all media"era;keeping pace with the times,the reform and innovation of health services have allowed the public to deepen the demand for medical cognition,the traditional hospital news and publicity cannot match with the new trend.Therefore,the hospital publicity work also needs to constantly adapt to the changes of the times and the development trend of information dissemination,and make full use of"all media"tools to improve the hospital's high-level position advertising.This article mainly combines the current status of hospital news propaganda,analyzes its current problems,and the opportunities for the development of hospital news propaganda in the"all-media"era,and puts forward personal opinions on how hospital news propaganda adapts to the development of the media era,so as to let colleagues in the industry learn from the publicity work.
作者
周文奕
ZHOU Wen-yi(Propaganda Office of Hunan Maternal and Child Health Hospital Changsha,Hunan Province,410008 China)
出处
《中国卫生产业》
2021年第1期87-89,共3页
China Health Industry
关键词
全媒体
医院
新闻宣传
趋势
All media
Hospital
News propaganda
Trend
