摘要
新型冠状病毒肺炎疫情发生以来,疫情信息爆炸式增长对医院新闻宣传带来挑战。北京大学第三医院以强信心、暖人心、聚民心为主线,启动重大突发公共卫生事件宣传应急方案,充分发挥媒体融合优势,多层次持续释放公立医院权威声音,营造万众一心打赢疫情防控阻击战的舆论氛围,为公立医院做好突发公共卫生事件报道提供经验参考和问题思考。
Since the outbreak of COVID-19,the explosive growth of epidemic information has brought challenges to hospital news release.Peking University Third Hospital took the main line of strengthening confidence,warming people’s hearts,and gathering people’s hearts to launch major public health emergency plans,giving full play to the advantages of media integration,and continuously releasing the authoritative voice of public hospitals at multiple levels to create a public opinion atmosphere that we were united to win the war of epidemic prevention and control.It provided an experience reference for public hospitals to release public health related news.
作者
孙静
王丽
姚永玲
郭婧博
魏威
张轩烨
仰东萍
SUN Jing;WANG Li;YAO Yong-ling;GUO Jing-bo;WEI Wei;ZHANG Xuan-ye;YANG Dong-ping(Peking University the Third Hospital)
出处
《医院管理论坛》
2020年第12期38-40,共3页
Hospital Management Forum
