摘要
文章以2020年IFLA国际营销奖第一名获奖项目为切入点,简要概述IFLA国际营销奖和我国图书馆近年的获奖情况,通过分析"邻里图书馆"项目的概况、组织架构、运营模式和营销策略,提出基于"邻里图书馆"的角色营销、跨界营销、整合营销、关系营销等项目营销策略。
Foshan Library was the first place winner of the converted IFLA PressReader International Marketing Awards 2020 for its N-Library(Neighborhood Library).The paper has a brief introduction of the IFLA International Marketing Award and a brief summarization of awards for libraries in China over the past years,and then analyzes the overview,organization structure,operation mode and marketing strategies of N-Library.This article finally summarizes some project marketing strategies,such as role marketing,cross-border marketing,integrated marketing and relationship marketing based on N-Library.
作者
潘飞
段淑星
Pan Fei;Duan Shuxing
出处
《图书馆学研究》
CSSCI
北大核心
2021年第4期11-16,22,共7页
Research on Library Science
基金
2019年广州市哲学社会科学发展“十三五”规划共建课题“新时代广州市公共图书馆阅读推广活动创新研究”(项目编号:2019GZGJ260)研究成果之一。
