摘要
为了回答互联网和电子商务等技术手段在农村地区的逐渐普及是否有助于缩小城乡之间的“数字鸿沟”这个问题,本文运用一项在2019年针对返乡创业者的全国性调查数据考察了电子商务对返乡创业企业经营绩效的影响。研究发现,电子商务显著提高了返乡创业企业的经营绩效,并且这一结论在考虑了内生性问题后仍然成立,说明电子商务的使用有助于缩小城乡之间的数字鸿沟,但又产生了返乡创业者群体之间的“数字鸿沟”。进一步,电子商务可以通过增强信息获取优势、扩展市场性关系网络和风险承担能力来提升返乡创业绩效。另外,电子商务对中西部地区的企业、中型及以上规模企业以及第一和第二产业企业的经营绩效提升作用更大。有关部门应继续鼓励互联网技术创新,扩大中西部农村的互联网普及率,加强对小微企业的电商培训力度,以缩小不同创业者群体、地区、企业和行业之间的“数字鸿沟”。
Do the spread of the Internet and E-commerce in the rural region help reduce the“digital divide”between urban and rural areas?Drawing on a national survey of return migrant entrepreneurs in 2019,it examined the effects of E-commerce on business performance of return migrant entrepreneurs.The result shows that E-commerce significantly improves the performance of new ventures created by return migrants.This conclusion is still valid after endogenous problems have been carefully addressed.E-commerce reduces the urban-rural digital divide,but enlarges the digital divide among return migrant entrepreneurs.It is also found E-commerce improves the new venture performance by enhancing policy information acquisition advantages,expanding the network of market relationships,and strengthening risk-bearing capabilities.In addition,E-commerce has a greater effect on the performance of new ventures in the central and western regions,medium-and-large sized,and in the primary and secondary industries.Relevant government departments should continue to facilitate Internet technology innovation,expand the Internet penetration rate in rural areas of the central and western regions,and strengthen E-commerce training for small businesses,which will promote high-quality rural economic development and reduce the“digital divide”among different entrepreneurs,enterprises,industries and regions.
作者
何晓斌
柳建坤
王轶
HE Xiao-bin;LIU Jian-kun;WANG Yi(School of Social Sciences,Tsinghua University,Beijing 100084,China;School of Economics,Beijing Technology and Business University,Beijing 100048,China)
出处
《研究与发展管理》
CSSCI
北大核心
2021年第2期16-28,共13页
R&D Management
基金
国家社会科学基金重点项目“乡村振兴战略下返乡劳动力创业质量研究”(18AJL016)。
关键词
返乡创业
电子商务
虚拟社会网络
数字鸿沟
创业绩效
return migrant entrepreneurship
E-commerce
virtual social network
digital divide
new venture performance
