摘要
基于旅游市场视角,从太原市"一日游"基本情况分析出发,着重就"一日游"客源市场、公民出游选择、公民闲暇时间支配等方面作基本分析和判断。从太原市"一日游"市场发展来看,潜力巨大,但在知名度和管理上都存在着不足,尚处于发展阶段;市民的认同度不高,对外地游客影响力有限;今后需在经营、管理、营销层面下大功夫,在精品景点打造、提质、宣传与促销、可进入性,以及景区串联等方面做进一步的工作。
From tourist market perspective,the paper studies the current situation of Taiyuan for developing"one-day trip"plan,focusing on such aspects as tourist market,tour choices and residents’ pastime for leisure.The market potential is huge for Taiyuan to develop "the one-day trip",but it is still in its development phase with weak profile and management.The local residents’ recognition is not high,and its influence can hardly reach outside tourists.In the future,more efforts should be made in its operation,management and marketing.Further work should be done in creating competitive scenic spots,improving their quality,popularity,accessibility,and in connecting the scenic spots conveniently.
作者
乔美华
宋鹏飞
QIAO Mei-hua;SONG Peng-fei(Shanxi Vocational College of Tourism,Taiyuan,Shanxi,030031,China;Shanxi University of Finance and Economics,Taiyuan,Shanxi,030006,China)
出处
《武汉商学院学报》
2021年第1期20-24,共5页
Journal of Wuhan Business University
基金
国家社会科学基金一般项目《文化旅游需求与产品创新系统建设研究》(项目编号:15BGL116)。
关键词
一日游
产品市场
景区
散客
太原
"one-day trip"plan
product markets
scenic spot
individual travelor
Taiyuan city
