摘要
以徽杭古道文化为研究内容,以艺术传播为主要背景,结合当前徽杭古道文化的传承与传播现状,探究了虚拟现实技术在徽杭古道文化传承中的作用和方式。通过深入研究,提出了利用多元平台开展艺术传播的理念,将徽杭古道的生活场景、艺术作品、发展历程作为艺术传播内容,通过艺术博物馆、文化景区、网络媒体、教育机构等传播的媒介,以虚拟现实产品和虚拟现实服务的形式进行艺术传播,构建文化教育、文化旅游、学术研究、舆论交流为一体的综合传播模式,以多方位促进徽杭古道文化的传承。
Taking the culture of Huizhou-Hangzhou ancient road as the research content and art communication as the main background,the role and way of virtual reality technology in the cultural inheritance of Huizhou-Hangzhou ancient road are investigated in combination with the current status quo of the inheritance and communication of the culture of Anhui Huizhou-Hangzhou ancient road.Through in-depth research,the concept of using multiple platforms to carry out art dissemination is put forward,taking the life scenes,art works and development history of Anhui Huihang ancient road as the content of art dissemination,and through art museums,cultural scenic spots,network media,educational institutions and other media of dissemination,art dissemination is carried out in the form of virtual reality products and virtual reality services,building cultural education,cultural tourism,academic research,public opinion exchange as the main content.A comprehensive communication model to promote the inheritance of the ancient Huizhou-Hangzhou road culture in many aspects.
作者
于雪
陈乐
YU Xue;CHEN Le(Art College,Anhui University of Finance and Economics,Bengbu Anhui 233000,China)
出处
《华北理工大学学报（社会科学版）》
2021年第2期120-125,共6页
Journal of North China University of Science and Technology(Social Science Edition)
基金
2019年安徽省哲学社会科学规划项目“移动互联网公共空间中的乡土公共性再生产研究”(编号:AHSKQ2019D074)。
关键词
艺术传播
虚拟现实
技术
徽杭古道
文化传承
art communication
virtual reality
technology
Huizhou-Hangzhou ancient road
cultural heritage
