摘要
“新零售”下商业设施与物流设施相互融合是构建新商业基础设施的关键。本文梳理了商业设施与物流设施相互融合的逻辑及阶段特征,发现:从融合逻辑来看,"新零售"运营逻辑对两者融合提出了基本诉求,设施融合天然属性奠定了融合基础,而数智技术则提供了融合支撑。从融合现实来看,两者融合面临着设施功能隔阂、规模经济和网络效应制约、联盟式融合存在弊端、企业间竞合抑制等制约问题。据此,研究认为:在融合思维上,应积极把握与商业模式协同一体的融合和基于资源整合与共享思维的全方位融合;在融合形式上,持续增强有形设施与无形设施融合,并依托"新服务"不断扩充融合边界,同时,充分利用政策措施和创新监管为两者融合创设条件。
The integration of commercial facilities and logistics facilities under"new retail"is the key to building a new commercial infrastructure.This paper reviews the logic and stage characteristics of the integration of commercial facilities and logistics facilities.It is found that from the perspective of integration logic,the"new retail"operation logic puts forward the basic demands for the integration of the two,and the natural attribute of facility integration lays the foundation for the integration,while the digital intelligence technology provides the integration support.From the perspective of integration reality,the integration of the two is faced with such constraints as the functional barriers of facilities,the constraints of economies of scale and network effects,the drawbacks of alliance integration,and the inhibition of competition and cooperation among enterprises.Accordingly,the study suggests that in terms of integration thinking,we should actively grasp the integration of business model coordination and all-round integration based on resource integration and sharing thinking.In the form of integration,the integration of tangible facilities and intangible facilities is continuously enhanced,and the integration boundary is continuously expanded based on"new services".At the same time,the policy measures and innovative supervision are fully utilized to create conditions for the integration of the two.
出处
《企业经济》
北大核心
2021年第3期15-23,共9页
Enterprise Economy
基金
教育部人文社会科学研究项目“‘新零售’背景下线上线下与物流的协同机制研究”(项目编号:18YJC790155)
山东交通学院博士科研启动基金项目“新零售背景下供应链变革与重构机制研究”(项目编号:BS2018030)
山东交通学院“攀登计划”重点科研创新团队资助项目“交通运输一体化构建理论方法、政策机制与实践应用研究”(项目编号:SDJTUC1803)。
关键词
新基建
新零售
新商业基础设施
数智技术
新服务
new infrastructure
new retail
new commercial infrastructure
digital intelligence technology
new services
