摘要
文章分析了中国和英国的电子商务发展环境,论述了中英两国的商业基础设施、品牌意识和消费文化。基于灰色预测模型,预测两个国家的电子商务交易规模。根据预测结果,分析两国的电子商务发展趋势,并为从事电商行业的企业提供发展建议。
This paper analyzes the development environment of e-commerce in China and the UK, and discusses the business infrastructure, brand awareness and consumer culture in both countries. Based on the grey forecasting model, the scale of e-commerce transactions between the two countries is predicted. According to the forecast results, the development trend of e-commerce in the two countries is analyzed, and suggestions are provided for enterprises engaged in e-commerce industry.
作者
金明月
曹红苹
JIN Mingyue;CAO Hongping(Shanghai University of Engineering Science,Shanghai 201620,China)
出处
《物流科技》
2021年第2期66-68,共3页
Logistics Sci-Tech
