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从愤怒到厌恶:危机事件中公众的情绪图景 被引量:9

From Anger to Disgust:the Picture of Public’s Emotions in Crisis Event
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摘要 本文以"红黄蓝幼儿园虐童事件"为例,借鉴整合危机图式(ICM)理论,采用大数据及机器学习算法,对微博中的公众情绪进行测量和分析。研究发现,愤怒和厌恶是此事件中的主导情绪;随着危机事件发展,公众情绪经历了由愤怒到厌恶的演变过程,整个过程中负面情绪始终较强,其原因主要是危机衰退期内的官方回应未起到良好的情绪疏导作用,反而造成了公众的负面情绪反弹。最后,本文基于以上结论修正和发展了中国语境下的ICM理论模型。 With the development of social media,emotions have become the frontier and hotspot in the study of crisis communication in recent years.This paper took the"RYB Kindergarten Child Abuse Incident"as an example,drew on the Integrated Crisis Mapping(ICM)theory,and used big data and machine learning algorithms to analyze the public’s emotions in Weibo.The study found that anger and disgust were the two dominant emotions in this crisis.With the development of this crisis,the public’s negative emotions were always strong,and they experienced the evolution from anger to disgust.The main reason was that the official response did not play a good emotional guidance effect,but caused a rebound in negative emotions like disgust and anger.On one hand,this variation mainly resulted from government’s excessive speech control during the crisis management phase,which caused the further confrontation of public discourse.On the other hand,it was due to the"performance history"of the government in other past incidents,which had caused public disappointment and distrust of the government.Finally,based on the above conclusions,this paper revised and developed the ICM theoretical model in the Chinese context and proposed corresponding strategies for government crisis communication.
作者 刘念 丁汉青 LIU Nian;DING Han-qing
出处 《新闻大学》 CSSCI 北大核心 2020年第12期35-48,119,共15页 Journalism Research
基金 教育部十三五重大课题“网络舆情传播的‘情绪感染—演变’机制与社会影响的临界点研究”(16JJD860006)。
关键词 危机传播 情绪 整合危机图式 crisis communication emotion integrated crisis mapping
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